A short, practical program designed as an accessible entry point into digital advertising: digital advertising fundamentals, an introduction to Meta Ads, ad copywriting, and the essential KPIs to track. Ideal for getting started quickly or testing the field before committing further. For a full, certifying program (CQP) with a real advertising budget and a 30-day professional project, see our Digital Advertising & Performance Marketing course.
Program
- Digital Advertising Fundamentals
- Introduction to Meta Ads
- Ad Copywriting
- Essential Tracking & KPIs
Software taught
Meta Ads
Prerequisites
- A laptop
- An internet connection
- The software appropriate to the chosen training
Training Details
Duration : 1 month
Tuition fee : 50,000 FCFA